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Red Bull have gained recognition and notability in the extreme sports category with the Red Bulletin keeping fans updated. Something that Red Bull is not known for is dance, an area that they are going into in a big way. Their dance crew the “Flying Bach” are taking the breakdancing scene by storm. The group is made up of four-time break dancing world champions the flying steps and they perform to well Bach obviously. Along with a team of creative masterminds lead by Christoph Hagel they synchronised each step and each note to create a beautiful performance of art.
The Flying Bach have been on a european tour which started the 19th of August in Bonn Germany and will finish the 30th of December in Berlin. Along with extensive tours through their native Germany the crew also performed in; Denmark, Switzerland, Austria and Turkey. The crew performs with a dancer Slyvania Pen a ballet dancer from the Netherlands, she states that she joined the crew as she always looked for ways to incorporate different strand of Arts into each other so integrating classical music with breakdancing and more classical ballet was a delight for her.
Red Bull are now making a documentary following the lives of three B-Boys in a bid to follow their dreams. They have one year in the documentary to show their passion and make it big. Roxrite, Lilou and Neguin watch out for these three names!!!
Red Bull have always sponsored events and athletes in extreme sports and snowboarding is no exception. The latest involvement of Red Bull in snowboarding is sponsorship of a new 60 minute snowboarding documentary called “The Art of Flight”.
http://www.youtube.com/watch?feature=player_embedded&v=kh29_SERH0Y#!
The film follows top snowboarders Travis Rice, John Jackson, Scotty Lago, Jake Blauvelt, Nicolas Muller, Gigi Ruf, DCP and Pat Moore. They travel to some of the best locations in the world for off-piste snowboarding in Alaska, Chile, Aspen, Patagonia and British Columbia. The producers Brain Farm Digital Cinema used state of the art cinema and film equipment to give “The Art of Flight” a completely unique ultra high definition look.
The star of the film Travis Rice said that he was no longer interested in making what he called “ski porn” films-the downhill documentaries knowing for showing trick after breathtaking trick over a soundtrack of thrashing guitars. To do this it meant they had to take bigger risks going to mountains that hadn’t been touched and trying tricks that no one had ever tried. Three of the snowboarders were even hospitalised during filming Scotty Lago broke his jaw after slamming it against his knee landing in Wyoming back country, Mark Landvik required knee surgery after a bad landing and Sebastian Toutant broke his ankle.
The estimated budget for “The Art of Flight” is rumoured to be over 2 million euro which for a snow boarding documentary is a massive amount of money. Most of this reported to have been spent on helicopters to get to the remote locations of filming, on occasion there is a helicopter dropping the snow boarders while this is filmed from another helicopter making for some stunning camera angles. Red Bull were the main sponsor of the film which is an attempt to make snowboarding culture more mainstream.
Red Bull have been always been clever on the advertising front, and one such tactic they have used is buying up and successfully running a number of sports teams to increase familiarity with their products among the public. The following is a list of a teams that operate under the Red Bull umbrella;
- Red Bull Brasil – a Brazilian football team.
- RB Leipzig – a German football team.
- Red Bull New York – a soccer franchise competing in the United States’ Major League Soccer
- Scuderia Toro Rosso (Italian translation of Team Red Bull) – Another Formula One team based in Faenza, Italy.
- Team Red Bull, a racing team competing in the US based stock car racing competition NASCAR.
- FC Red Bull Salzburg, an Austrian football club.
- EC Red Bull Salzburg, a member of the Austrian Hockey League.
However the most successful of all their ventures is the Red Bull Racing team that compete in Formula 1, the team is based in Milton Keynes, England, and can boast being World Constructor’s Championship winners of 2010 and 2011, and produced the car for the 2010 and 2011 F1 World Champion Sebastian Vettel.
Red Bull Racing was formed when Red Bull energy drinks owner Dietrich Mateschitz decided to buy the then Ford owned struggling Jaguar Racing team in 2004. They recruited Formula 1 veteran David Coulthard to lead the driving for the team with relative newcomer Christian Klien as his teammate for the 2005 season. Red Bull tasted limited success in their debut season amassing 34 points to finish 7th in the Constructor’s Championship, however this was still more than predecessors Jaguar had achieved in the previous two seasons.
The team’s breakthrough season came in 2009, when they achieved their first pole position and victory, eventually finishing in second place in the constructor’s championship behind Brawn GP. This was in no small part due to the successful partnership formed between new teammates, Australian born Mark Webber and the Sebastian Vettel of Germany.
This success continued into the following year, Red Bull Racing won their first ever World Constructor’s Championship with 9 victories and also their first ever World Driver’s Championship with Sebastian Vettel taking the honours.
2011 has now proved to be their most successful season to date, and with one race remaining (as of 23th of November 2011), Red Bull again were victorious in the Constructors Championship ‘pipping’ nearest rivals McLaren Mercedes to the title by an impressive 153 points. Sebastian Vettel has also successfully defended his Driver’s Championship beating second placed driver, Briton Jenson Button of McLaren Mercedes by 122 points.
Red Bull X-Fighters is the world’s largest freestyle motocross tour on the planet, it consists of the top motocross riders from all across the globe doing the most insane tricks in front of thousands of spectators.
The Red Bull X-Fighters was created in 2001, each year a team 12 of professional freestyle motocross rides take part in the competition riders can only get involved in the Red Bull X-Fighters by invitation, this group consists of all different styles of freestyle motocross. All riders must be registered for the event.
Many famous riders got their publicity through this competition. The group of riders travel all over the world including: Spain, Russia, Italy, Newzeland, America, Australia and Mexico. These events create cult status for the brand on Red Bull but also the sport itself; getting local motocross riders involved create new interest and talent.
In 2010 Red Bull released a new competition called “Red Bull X-Fighters Jams Tour”, this competition is often referred to as a stepping stone before being invited to the Red Bull X-Fighters World Tour; the biggest ever freestyle motocross show took place this year in Sri Lanka wit over 200,000 spectators to see this extreme sport in action.
Red Bull music academy
The academy is a musical workshop that travels around the world showcasing the freshest talent. They have a regular spot at the oxegen festival along with Detroit music festival, Melt! and sonar. In 2009 they introduced a now famous Florence and the Machine into our lives and we haven’t looked back since.
The world tour this year took them to; new York, paris, London, rome, sao Paulo, Detroit, Toronto, Melbourne and finished with hosting the 2011 academy in Madrid Spain. The academy took place from the 23rd of October until the 25th of November. Not only does this event ensure that the good people of Madrid get to enjoy workshops and the musical creativity of some of the best upcoming artists, they also have the pleasure of hearing lectures from legends such as RZA, Wu Tang Clan.
The venue for the academy was chosen to be the Plaza Matadero which will carry on being a music hub for the city of Madrid long after the academy is gone.
Red Bull Music Academy:
Matadero Madrid aims to foster an integral approach to culture and to become a vibrant laboratory for the development of new cross-disciplinary projects in performing & visual arts, design, music, dance, architecture, urban planning, landscape design, fashion, literature, cinema, and thought.
So if you are looking for the latest, and greatest rising stars of music, you should start looking here. A hub of creativity.
http://www.redbullmusicacademy.com/
mediateam2011 