Red Bull Formula 1

Red Bull have been always been clever on the advertising front, and one such tactic they have used is buying up and successfully running a number of sports teams to increase familiarity with their products among the public. The following is a list of a teams that operate under the Red Bull umbrella;

• Red Bull Brasil – a Brazilian football team.
• RB Leipzig – a German football team.
• Red Bull New York – a soccer franchise competing in the United States’ Major League Soccer
• Scuderia Toro Rosso (Italian translation of Team Red Bull) – Another Formula One team based in Faenza, Italy.
• Team Red Bull, a racing team competing in the US based stock car racing competition NASCAR.
• FC Red Bull Salzburg, an Austrian football club.
• EC Red Bull Salzburg, a member of the Austrian Hockey League.

However the most successful of all their ventures is the Red Bull Racing team that compete in Formula 1, the team is based in Milton Keynes, England, and can boast being World Constructor’s Championship winners of 2010 and 2011, and produced the car for the 2010 and 2011 F1 World Champion Sebastian Vettel.

Red Bull Racing was formed when Red Bull energy drinks owner Dietrich Mateschitz decided to buy the then Ford owned struggling Jaguar Racing team in 2004. They recruited Formula 1 veteran David Coulthard to lead the driving for the team with relative newcomer Christian Klien as his teammate for the 2005 season.  Red Bull tasted limited success in their debut season amassing 34 points to finish 7th in the Constructor’s Championship,  however this was still more than predecessors Jaguar had achieved in the previous two seasons.

The team’s breakthrough season came in 2009, when they achieved their first pole position and victory, eventually finishing in second place in the constructor’s championship behind Brawn GP. This was in no small part due to the successful partnership formed between new teammates, Australian born Mark Webber and the Sebastian Vettel of Germany.

This success continued into the following year, Red Bull Racing won their first ever World Constructor’s Championship with 9 victories and also their first ever World Driver’s Championship with Sebastian Vettel taking the honours.

2011 has now proved to be their most successful season to date, and with one race remaining (as of 23th of November 2011), Red Bull again were victorious in the Constructors Championship ‘pipping’ nearest rivals McLaren Mercedes to the title by an impressive 153 points.  Sebastian Vettel has also successfully defended his Driver’s Championship beating second placed driver, Briton Jenson Button of McLaren Mercedes by 122 points.